The Hidden History of the Like Button: From Decentralized Data to Semantic Enclosure

Artificial intelligence relies on the use of semantic technologies to represent shared world humanity. The story how this came be is exemplified by Semantic Web standards Facebook “Like” button. In case button, a decentralized and open was used fuel accumulation personal data for advertising throughout entire Web. advent “Like button” shortly followed Google’s creation Google Knowledge Graph, private corporate version fact, every major company in Silicon Valley soon created its own knowledge graph. transformed from democratic project standardized control, collapsing semantics erasing difference between object qua as represented